Friends for Life
Animal Welfare League Australia (AWLA) is a national not-for-profit and registered charity providing a multitude of services such as animal rescue, sheltering, re-homing, foster care, health and veterinary care, enrichment and policy inputs.
As the national representative body of six state based companion animal welfare charities who care for more than 55,000 companion animals across Australia every year, AWLA along with the service providers they endorse recognise the importance of the human-animal bond. By encouraging aged-care service providers to be as pet-friendly as possible and in turn receive the AWLA pet-friendly endorsement, AWLA aim to decrease animal surrender rates and increase the maintenance of the bond between the elderly and their pets.
This idea of endorsement is represented within the AWLA, Pet Friendly Logo via a ‘tick’ symbol in replacement of our pooches tail. A well recognised symbol of positivity and endorsement, the tick is used to indicate that something is correct or has been chosen.
Pooch’s posture, looking up at ‘her owner’, is designed to be a subtle cue to emotional connection and companionship. This speaks to AWLA’s audience on an emotive level, providing a sense of love and life-long friendship, along with a message of credibility and trust.
Stylistically, this logo is also clean and contemporary while maintaining a strength and simplicity that ensures ease of application and longevity. When applying a secondary colour to highlight the ‘tick’ symbol, the ‘tick’ also appears to represent a cape, depicting our pooch as a ‘super-hero’ of sorts. This can be a fun underlying representation of the role that pets play in improving the lives of their owners and advocating the facilities that are AWLA Pet Friendly endorsed.