Friends for Life
Animal Welfare League Australia (AWLA) is a national not-for-profit and registered charity providing a multitude of services such as animal rescue, sheltering, re-homing, foster care, health and veterinary care, enrichment and policy inputs.
As the national representative body of six state based companion animal welfare charities who care for more than 55,000 companion animals across Australia every year, AWLA along with the service providers they endorse recognise the importance of the human-animal bond. By encouraging aged-care service providers to be as pet-friendly as possible and in turn receive the AWLA pet-friendly endorsement, AWLA aim to decrease animal surrender rates and increase the maintenance of the bond between the elderly and their pets.
This idea of endorsement is represented within the AWLA, Pet Friendly Logo via a ‘tick’ symbol in replacement of our pooches tail. A well recognised symbol of positivity and endorsement, the tick is used to indicate that something is correct or has been chosen.
Pooch’s posture, looking up at ‘her owner’, is designed to be a subtle cue to emotional connection and companionship. This speaks to AWLA’s audience on an emotive level, providing a sense of love and life-long friendship, along with a message of credibility and trust.
Stylistically, this logo is also clean and contemporary while maintaining a strength and simplicity that ensures ease of application and longevity. When applying a secondary colour to highlight the ‘tick’ symbol, the ‘tick’ also appears to represent a cape, depicting our pooch as a ‘super-hero’ of sorts. This can be a fun underlying representation of the role that pets play in improving the lives of their owners and advocating the facilities that are AWLA Pet Friendly endorsed.
A small school, big on connection.
Good Shepherd Lutheran School Angaston is a Foundation to Year 6 Co-educational School of the Lutheran Church of Australia, located in Angaston, South Australia.
With a focus on building close relationships within the classroom and the wider school community Good Shepherd are able to develop true connection, deeper listening and understanding – paving the way for a more fluid and flexible learning journey that focuses on the specific learning needs, initiatives and strengths of each student.
Supported by community, an intrinsic wellbeing framework and caring, passionate educators – students experience an environment where individuality is embraced, resilience is cultivated, and social and emotional needs are nurtured.
Working closely with Good Shepherd’s marketing team, OJO assisted the school in identifying the essence of what it means to be part of the Good Shepherd community, before clarifying the message in a way that would connect with and engage broader audiences.
Talking to teachers, parents and key stakeholders, it was clear that the key message was one of truly caring for the education and well-being of their students, providing the very best opportunities and nurturing a thriving, supportive and loving community within and beyond school grounds.
Many of the elements were already present within the somewhat tired brand, however the message was lost through poor application and mixed-messaging.
Leveraging Good Shepherd’s existing tag-line, ‘Because we care’, OJO worked to clarify and consolidate the brand language, imagery and graphics to present a more succinct, modern and impactful brand.
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Brand strategy
Brand identity
Logo design
Print collateral
Website design
Signage design
The Wellbeing Bean
Freecaf is the next generation of caffeine-free coffee, crafted especially for people who adore the ritual of coffee but can no longer deal with the nasty side effects of caffeine.
Completely free from caffeine, chemicals and other nasties, the guys and girls at Freecaf are proud to be making waves with their organic, caffeine free coffee – a brew that rivals the flavour and body of many other coffee brands on the market.
When OJO was initially engaged by the Freecaf team to design packaging for this exciting new product, it became apparent that in order to provide the best solution we first needed to establish a strong brand positioning, story and look and feel.
This then led the way to creating a strong brand identity that would be applied throughout all future communication material – including logo, brand language, photography, colours and graphics.
The end result is a fresh and fun brand that clearly communicates the benefits and essence of this unique product.
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Brand strategy
Brand identity
Logo design
Packaging design
Web design
Let’s Talk!
Relationship Institute Australasia (RIA) are a counseling service based on the Gold Coast, Australia providing practical strategies and techniques to help couples repair, rebuild and rejuvenate their relationships.
The key to stronger, more intimate relationships is open and truthful communication. It’s RIA’s goal to help instigate a dialogue that will help highlight issues and work towards ways of correcting them.
The logo was developed by combining two quote marks to create a heart shape, providing simple yet strikingly obvious symbolism for heart-felt communication. As an extension of this theme a positioning line was developed that simply says it all—‘let’s talk’.
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Brand strategy
Brand identity
Logo design
Print collateral
Website design
Knowledgeable. Dependable.
Katnich Dodd’s old identity represented a well established South Australian company from the 80s, with a conservative sense of assurance but failed to promise innovation—a key demand from clients.
Underpinning the strategy was a stronger, more appropriate positioning line that would retain and build on the goodwill of the existing name—'Knowledgeable. Dependable'. This is also a play on the 'KD' initials and arrows formed within the logo mark.
The new identity reflects a forward thinking and innovative business, backed by an unmatched reputation of knowledge and dependability; assisting to engage with a new customer base of architects and developers.
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Brand strategy
Brand identity
Logo design
Print collateral
Website design
Your Wealth Management Partners
One of South Australia’s largest and longest-serving financial planning companies, Halpin Wealth have been providing progressive wealth management advice to business owners and professionals since 1972.
Their mission is to become trusted lifetime partners in growing, managing and protecting their clients’ wealth providing assistance across a range of services including; Wealth Management, Retirement Planning, Superannuation and Risk Protection.
This message became overwhelmingly apparent when working through our brand discovery process with the team at Halpin. Although Halpin had the experience and expertise required to establish a solid client base and a highly professional offering over the years, this message was buried beneath out-dated branding and confused messaging.
As is often the case when guiding our clients through this branding process, it was evident that the Halpin brand was lacking clarity, appropriate brand positioning and a consistent, engaging identity that truly reflected their offering. It was time to re-evaluate the brand and reposition Halpin once again as industry leaders.
Through the development of succinct and engaging positioning language coupled with a fresh brand identity, we were able to establish a solid foundation for the Halpin brand, ensuring consistent application across the entire brand suite. This included a new website, more contemporary signage and promotional literature.
The process also extended to the consistent development and application of Halpin’s sister company, Charter Capital Finance through an adaptation of the Halpin logo and messaging, providing a clear link to both arms of the business while maintaining appropriate and differentiated messaging for both offerings.
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Brand strategy
Brand identity
Brand photography
Logo design
Print collateral
Website design
Signage design
Energy by Design
In starting the process of refreshing the PVDynamics logo, we realised the importance of at first considering the existing ShadePower logo and the relationship between the two. Although each business essentially provides different offerings, we felt there was an opportunity to strengthen both brands by creating a commonality between the two. This continuity provides improved brand recognition while setting the groundwork for the development of future sub-brands.
In review, we felt that the existing ShadePower icon was still appropriate and suitably represented both brands equally well, however the font could be more dynamic, unique and contemporary.
Our approach was to investigate new font styles, layout and colour variations in order to compliment the existing icon and provide better reproduction at multiple sizes and application.
The typeface ‘Ubuntu’ was selected for it’s strength and modern feel. It’s contemporary style and unique characteristics convey a precise, reliable and progressive attitude. Various logo layout options were designed to provide application flexibility, while the use of contrasting colours assist with legibility.
< Data / Intelligence >
Lucid Insights specialise in enhancing business performance and opportunities through analytics, technology and training.
Built on genuine client relationships with a potent mix of business acumen, technical brilliance, absolute commitment and unending passion, Lucid insights are agile, proactive and provide solutions that focus on their clients’ needs. From strategy through to implementation, each phase is tailored to their clients’ vision and a whole-of-business view.
When Lucid Insights’ founder, Darren Donhardt approached OJO, it was apparent that although the brand he had been working to create was clean and professional looking, a stronger strategy was required to align the brand with their audience and better define their service offering.
OJO worked with Darren to re-evaluate the existing brand and establish a clearer direction and strategy for creating more concise and sophisticated language and imagery.
Key outcomes of OJO’s strategy included reworking the website, language, ‘look & feel’ including unique, more authentic photography and reshaping the user experience. This, in conjunction with the development of a suite of internal and client facing marketing tools, has helped to better highlight Lucid Insights’ key offerings and communicate how this can benefit businesses.
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Brand strategy
Brand identity
Photography
Print collateral
Sales comms
Social content
Website design
Heal Your Body, Awaken Your mind and Transform Your Life.
Kundalini is a dormant energy, a powerful creative force that resides in each of us. Through the practice of Kundalini Yoga we ignite this energy, awaken the soul and bring awareness, creativity and prosperity. It is an ancient yogic practice introduced to the west in 1968 by the Master of Kundalini Yoga, Yogi Bhajan.
As a qualified Kundalini Yoga teacher and intuitive healer, Cassandra’s goal is to support her clients in discovering their true identity and living a fulfilled, happy and abundant life doing what they love. Her approach is guided by the individual goals and needs of her clients, developed in a way to support transformation from old, 'unhealthy' ways of living into a state of flow and alignment with their higher self.
This is done through establishing new foundations, beliefs and core values, and building the structure of their identity upon this foundation.
After working closely with Cassandra to come up with an appropriate business name that reflects this unique offering, we then developed a strong and aspirational visual identity that aligns with this core message of empowerment and growth.
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Business name
Brand strategy
Brand identity
Logo design
Print collateral
Social content
Website design
Stand Up!
Australian Nursing and Midwifery Federation (SA Branch) is a powerful professional and industrial organisation representing nurses, midwives and personal care assistants across South Australia.
As the leading voice for nurses, midwives and personal care assistants for over a century, ANMF (SA Branch)’s aim is to negotiate positive outcomes for their members at local, state and federal levels. They also promote and encourage community engagement on the many issues that affect their professions.
When asked to develop the creative to support a series of campaign activities for ANMF (SA Branch), we felt it necessary to look at the bigger picture and create a ‘campaign brand’ for the ANMF that can build a platform for increased recognition and engagement.
Rather than a on-off campaign, the branding would create a consistency to set the tone for all ANMF campaigns now and into the future.
Through the use of illustrative devices, typography, colour, photography and language, we developed a standard for all campaigns that is flexible enough to be modified and expanded upon to communicate different messages throughout multiple campaigns while creating a strong presence and awareness. The campaign brand needed to be empowering, active and bold yet also have a friendly, positive feel reflective of the ANMF’s caring and passionate tone of voice.
Awakening Audiences
Kundalini "coiled one" in Hinduism refers to a form of primal energy (or shakti) said to be located at the base of the spine. The aim of Kundalini yoga is to awaken this energy and raise it up via the subtle nerve or channel of the spine to the crown of the head resulting in a feeling of enlightenment and bliss.
This ‘awakening’ may happen through a variety of methods such as meditation, pranayama breathing techniques, asana and chanting of mantras.
These short animations were created as part of a social media campaign for Brilliance and Fire, aimed to promote weekly classes, provide insight to this ancient technology and to communicate the physical and energetic benefits experienced from the kriyas (a series of kundalini exercises).
Based on the idea of a kundalini text book, the exercises come to life to demonstrate the actions in a fresh and engaging way.
Wild Women
Gold Coast Women’s surf clothing and apparel brand Caliente is the brain child of Belle Tozer, avid surfer, filmmaker and passionate advocate for empowering women to live a life of adventure, connection and truth. She is a ‘Wild Woman’, living, loving and surfing, looking for ways to extend the fun in life.
Belle’s vision is to deliver high quality surfwear products for women that not only work but also look and feel good – designed by surfing women for surfing women.
As a reflection of this sentiment, the Caliente brand represents freedom, fashion, femininity and fun.
Extending this core brand ethos into the logo we depict three key elements; the letter ‘C’ of Caliente, a curling wave, an obvious connection to Belle’s passion, target audience and the product, and a phoenix embracing a star based on ancient symbolism for freedom, empowerment and ‘rising up’ from adversity.
A Modern Take
The Farrier concept is the brainchild of Chris Condon of The Queens Arms Hotel and Condon Pub Group. Chris saw an opportunity for a late night licence supper club venue, serving light meals and drinks to 3am. The underlying theme at the forefront of early discussions incorporated the rich history of the basement area of the hotel.
The rooms below the Queens Arms are a rabbit warren of exposed brick rooms that were originally the hotel stables. It was decided to build on this unique positioning and create a space that felt authentic, genuine, hand crafted, bespoke and oozed rustic charm. The name ‘Farrier’ (a smith who shoes horses) was chosen as a distinctive, memorable name that beautifully tied back to the heritage of the space. Chris also has a deep racing and thoroughbred background so the theme suited him well. It was integral that the alignment of the creative and the interior design had a strong synergy and brand message between the two disciplines. This will allow the bar to provide a memorable experience for patrons and encourages return customers.
Working with Ben Maunder and the team at Driven, a creative territory was explored around hand crafted horse brands. This inspiration drove our design thinking to a bespoke typographic solution that was underpinned by a series of 'brand' mood boards. The logotype was also well considered from a signage point of view and was created to translate effectively into three dimensional signage throughout the space.
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Logo design
Brand look and feel
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Acknowledgments
Art direction and brand development by Driven
Accolades
Finalist 2015 BADC Awards - Brand Identity Logo Design
The Perfect Pair
Bremerton Wines' Sparkling Shiraz and Chardonnay are named in honour of the company's founders, husband and wife 'Craig Hamilton Willson (CHW)' and 'Mignonne Willson (Wiggy)'. Put them together and you have the perfect pair.
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Logo design
Typography
Label design
Uniquely Australian
Clear blue skies, deep tropical soil and natural fresh water reservoirs across Australia’s numerous and diverse landscapes are home to some of the world’s most unique native flora. Australian Natural Remedies (ANR®) exists to bring these unique botanicals and Australian active ingredients, rich in medicinal properties and health giving benefits to the rest of the world through their top quality therapeutic range.
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Brand strategy
Brand identity
Logo design
Packaging
Print collateral
