A small school, big on connection.
Good Shepherd Lutheran School Angaston is a Foundation to Year 6 Co-educational School of the Lutheran Church of Australia, located in Angaston, South Australia.
With a focus on building close relationships within the classroom and the wider school community Good Shepherd are able to develop true connection, deeper listening and understanding – paving the way for a more fluid and flexible learning journey that focuses on the specific learning needs, initiatives and strengths of each student.
Supported by community, an intrinsic wellbeing framework and caring, passionate educators – students experience an environment where individuality is embraced, resilience is cultivated, and social and emotional needs are nurtured.
Working closely with Good Shepherd’s marketing team, OJO assisted the school in identifying the essence of what it means to be part of the Good Shepherd community, before clarifying the message in a way that would connect with and engage broader audiences.
Talking to teachers, parents and key stakeholders, it was clear that the key message was one of truly caring for the education and well-being of their students, providing the very best opportunities and nurturing a thriving, supportive and loving community within and beyond school grounds.
Many of the elements were already present within the somewhat tired brand, however the message was lost through poor application and mixed-messaging.
Leveraging Good Shepherd’s existing tag-line, ‘Because we care’, OJO worked to clarify and consolidate the brand language, imagery and graphics to present a more succinct, modern and impactful brand.
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Brand strategy
Brand identity
Logo design
Print collateral
Website design
Signage design