Your Wealth Management Partners
One of South Australia’s largest and longest-serving financial planning companies, Halpin Wealth have been providing progressive wealth management advice to business owners and professionals since 1972.
Their mission is to become trusted lifetime partners in growing, managing and protecting their clients’ wealth providing assistance across a range of services including; Wealth Management, Retirement Planning, Superannuation and Risk Protection.
This message became overwhelmingly apparent when working through our brand discovery process with the team at Halpin. Although Halpin had the experience and expertise required to establish a solid client base and a highly professional offering over the years, this message was buried beneath out-dated branding and confused messaging.
As is often the case when guiding our clients through this branding process, it was evident that the Halpin brand was lacking clarity, appropriate brand positioning and a consistent, engaging identity that truly reflected their offering. It was time to re-evaluate the brand and reposition Halpin once again as industry leaders.
Through the development of succinct and engaging positioning language coupled with a fresh brand identity, we were able to establish a solid foundation for the Halpin brand, ensuring consistent application across the entire brand suite. This included a new website, more contemporary signage and promotional literature.
The process also extended to the consistent development and application of Halpin’s sister company, Charter Capital Finance through an adaptation of the Halpin logo and messaging, providing a clear link to both arms of the business while maintaining appropriate and differentiated messaging for both offerings.
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Brand strategy
Brand identity
Brand photography
Logo design
Print collateral
Website design
Signage design