Awakening Audiences
Kundalini "coiled one" in Hinduism refers to a form of primal energy (or shakti) said to be located at the base of the spine. The aim of Kundalini yoga is to awaken this energy and raise it up via the subtle nerve or channel of the spine to the crown of the head resulting in a feeling of enlightenment and bliss.
This ‘awakening’ may happen through a variety of methods such as meditation, pranayama breathing techniques, asana and chanting of mantras.
These short animations were created as part of a social media campaign for Brilliance and Fire, aimed to promote weekly classes, provide insight to this ancient technology and to communicate the physical and energetic benefits experienced from the kriyas (a series of kundalini exercises).
Based on the idea of a kundalini text book, the exercises come to life to demonstrate the actions in a fresh and engaging way.