< Data / Intelligence >
Lucid Insights specialise in enhancing business performance and opportunities through analytics, technology and training.
Built on genuine client relationships with a potent mix of business acumen, technical brilliance, absolute commitment and unending passion, Lucid insights are agile, proactive and provide solutions that focus on their clients’ needs. From strategy through to implementation, each phase is tailored to their clients’ vision and a whole-of-business view.
When Lucid Insights’ founder, Darren Donhardt approached OJO, it was apparent that although the brand he had been working to create was clean and professional looking, a stronger strategy was required to align the brand with their audience and better define their service offering.
OJO worked with Darren to re-evaluate the existing brand and establish a clearer direction and strategy for creating more concise and sophisticated language and imagery.
Key outcomes of OJO’s strategy included reworking the website, language, ‘look & feel’ including unique, more authentic photography and reshaping the user experience. This, in conjunction with the development of a suite of internal and client facing marketing tools, has helped to better highlight Lucid Insights’ key offerings and communicate how this can benefit businesses.
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Brand strategy
Brand identity
Photography
Print collateral
Sales comms
Social content
Website design