Energy by Design
In starting the process of refreshing the PVDynamics logo, we realised the importance of at first considering the existing ShadePower logo and the relationship between the two. Although each business essentially provides different offerings, we felt there was an opportunity to strengthen both brands by creating a commonality between the two. This continuity provides improved brand recognition while setting the groundwork for the development of future sub-brands.
In review, we felt that the existing ShadePower icon was still appropriate and suitably represented both brands equally well, however the font could be more dynamic, unique and contemporary.
Our approach was to investigate new font styles, layout and colour variations in order to compliment the existing icon and provide better reproduction at multiple sizes and application.
The typeface ‘Ubuntu’ was selected for it’s strength and modern feel. It’s contemporary style and unique characteristics convey a precise, reliable and progressive attitude. Various logo layout options were designed to provide application flexibility, while the use of contrasting colours assist with legibility.